Understanding African Markets
Entering new markets on the African continent is a complex undertaking: it requires a thorough understanding of market participants and structures in the respective countries, as well as the identification of entry points and specific local conditions. We provide our members with detailed information, analyses, and studies on current market developments, supporting them in their endeavors.
Focus Africa - Priorities of German Businesses for a strong Partnership
Position paper on the occasion of the Federal elections 2025
Africa – A Continent on the Rise
KPMG Cooperation Study: Survey results and analyses on Africa as a diversification destination for the German economy.
New Impulses for Business and Investments in Africa
Recommendations for the further development of guarantee and financing instruments to strengthen trade and investment with and on the African continent.
Trends to Watch: Hydrogen
By 2035, 50 million tons of green hydrogen produced in Africa could be the key to a global energy transition. Many African countries offer excellent conditions for the cost-efficient production of hydrogen.
For over 90 years, the Africa Association of German Business (AV) has been supporting companies in their economic engagement across the African continent. With more than 400 members — from start-ups to DAX-listed corporations — we represent around 85 percent of German business activity in Africa.
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